Today Anita Dongre is a force to reckon with in the world of fashion. She has been riding high at the forefront of the Indian fashion scene for over 20 years. A household name, and highly respected in the Indian fashion fraternity, Anita’s passion is unrelenting and her creativity, inexhaustible.
From prêt to couture, traditional to contemporary, classic to avant-garde, and desi to global, Anita Dongre’s creations bear her unique imprint. Her signature label is ANITA DONGRE which offers bridal wear, couture, pret and a bespoke line of silver and gold jadau jewelry called PINKCITY, along with Anita Dongre Menswear.
From the divas of Bollywood to the current generation’s heartthrobs, and fashionistas, and women from every walk of life, her sophisticated and elegant creations have adorned them all. Her eponymous label has enhanced many an award show, global red carpet events, international catwalks and the pages of all the top end fashion glossies. After all, it’s a name that’s become synonymous with modernity, impeccable styling, elegance and comfort.
Celebrating her laurels the designer is one of the coveted few Indian women to make it to the cover feature of the Fortune India “Most Powerful Women in Business” List in November 2013, the cover of the Forbes India July 2014 issue, and once again ranked amongst the “Most Powerful Women in Business” in Fortune India Nov 2014 issue. Her Delhi Emporio store has recently been recognized as “The Best Specialty Store” in the fashion apparel category by VMRD. Apart from awards and accolades, she is unarguably one of the most popular and well-known fashion designers of the country today.